Acrisure Is All-In On Brand

November 16, 2023
Acrisure Is All-In On Brand

Acrisure is known by millions as a Fintech providing financial services and solutions, such as Insurance and Reinsurance broking, Real Estate services, Mortgage Origination 1, Payroll services 2 and much more. Together, these and other offerings help small businesses and individual clients protect and grow what matters most.

Increasingly, Acrisure wants you to know who it is and what they do for clients. Through brand and community partnerships and innovative digital marketing, nearly 10% of U.S. households know Acrisure and the services it provides. Here's an inside look at how Acrisure is moving the needle on brand awareness as it seeks to serve more clients with its differentiated capabilities.

A Bold & Data-Driven Approach
If you've seen more from Acrisure in your social feeds, it is by design. Acrisure has delivered billions of impressions using internal AI capabilities to generate precise media campaigns for people likely to need Acrisure for personal or business solutions. To help tell its story and connect with clients, Acrisure proudly introduced international superstar and four-time Grammy Award® winner Lionel Richie as its exclusive brand ambassador.

Richie explained the core of the relationship in an article with Ad Age: "I'm a big believer in the idea that there is always room to grow and be better - that it's never good to be complacent. The essence of Acrisure's 'limitless' ethos is all about never being comfortable with the success you've achieved. It's an approach that I have tried to uphold time and time again."

The company is also proud that Acrisure Stadium is home to the NFL's iconic Pittsburgh Steelers. This built on other naming rights deals with a new sports and entertainment venue in Palm Springs, California, known as Acrisure Arena, as well as with the New York Islanders for the main entrance and gathering area at UBS Arena, the Acrisure Great Hall.

Community Impact
As the company continues its rapid growth, Acrisure has been intentional about increasing its impact in the communities around the world:
  • Acrisure takes great pride in being part of the Steelers community and in joining forces with innovative and inspiring Pittsburgh organizations like the Mel Blount Youth Leadership Initiative and the UPMC Children's Hospital Foundation. Acrisure also provides free tickets for Steelers home games to local Pittsburgh charity organizations.
  • Acrisure stands with the New York Islanders in their efforts to engage with the local community, such as sponsoring first responders and their families for the annual NYPD vs FDNY hockey game.
  • Acrisure hosted a variety of groups at Coachella Valley Firebirds games throughout the year from local nonprofits to youth sports leagues.

Children's health has also become a key focus for Acrisure's philanthropic and volunteer efforts. The company has pledged more than $50 million to making a difference in the lives of patients and families through organizations such as the UPMC Children's Hospital in Pittsburgh, Pennsylvania and the Helen DeVos Children's Hospital in Grand Rapids, Michigan. In Valhalla, New York, the Acrisure Golf Classic helped raise more than a quarter of a million dollars for the Blythedale Children's Hospital in 2023.

This is just a snapshot of Acrisure's impact so far, with much more planned. For more Acrisure news and updates, follow @Acrisure on social media or send a message to [email protected].

© Acrisure, LLC. All rights reserved.

1 Mortgage origination services provided by FBC Mortgage, LLC, an Acrisure Partner – NMLS#152859.
2 Payroll services provided by isolvedTM via referral arrangement with Acrisure.

Important Information:

For additional information, please visit our website at Products or services identified herein may not be available in all jurisdictions. The information and descriptions contained herein (a) are not necessarily intended to be complete descriptions of all applicable terms, conditions, and exclusions of the policies referenced, (b) are provided solely for general informational purposes, and (c) should not be viewed as a substitute for legal, regulatory, or other advice on any particular issue or for any particular reason. The advice of a professional should always be obtained before purchasing any insurance product or service, and you should not rely on the information provided herein for the prevention or mitigation of risks or as a full and complete explanation of coverage under any insurance policy. While the information contained herein has been compiled from sources believed to be reliable, no warranty, guarantee, or representation, either expressed or implied, is made as to the correctness or sufficiency of any representation contained herein.

© Acrisure, LLC. All rights reserved.

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