Inaugural “Acrisure Classic” College Basketball Game Sets Viewership Record

GRAND RAPIDS, MI (November 28, 2023) - Per Nielsen Media Research, 5.18 million people watched the inaugural "Acrisure Classic" on Thanksgiving Day on FOX, a college basketball game organized by UTA Sports in which the Michigan State Spartans took on the Arizona Wildcats. This is the largest regular season college basketball audience in the last 15 years as well as the most watched college basketball game ever aired on FOX.

Acrisure proudly celebrates the schools, players and coaches, as well as the staff at Acrisure Arena for this record-breaking event!

"Seeing the Acrisure Classic break such a long-held viewership record is truly special. Acrisure is proud to have our name associated with the caliber of talent on the court and sidelines that day," said Greg Williams, Co-Founder, Chairman and CEO, Acrisure. "Congratulations to all involved in the game and the production associated with this successful event . . . we couldn't be more excited for next year!!"

The game took place at Acrisure Arena in Palm Springs, California, in front of an audience of nearly 10,000 fans who spent Thanksgiving cheering on the Spartans and Wildcats. The contest was the most viewed college basketball game since a North Carolina-Duke game on ESPN in 2008.

The Acrisure Classic will be back in Palm Springs for 2024 featuring both men's and women's NCAA Division 1 college basketball teams. To learn more about Acrisure Arena, as well as access a schedule of upcoming events, visit https://acrisurearena.com.

About Acrisure
Acrisure is An Extraordinary Advantage℠ for millions of clients worldwide. The Company combines humans and high tech to deliver a broad array of products including Insurance, Reinsurance, Cyber Services, Mortgage Origination and more. In the last nine years, Acrisure has grown in revenue from $38 million to more than $4.3 billion and today employs over 17,000 colleagues in 21 countries. For news and updates visit Acrisure.com or follow the Company on LinkedIn.

Media Contact
John D. Pelle, [email protected] (718) 578-8275