Acrisure announces Sutton Winson is the first retail insurance broker to be renamed in the UK

UNITED KINGDOM, 1 May 2025: Sutton Winson has officially become the first of Acrisure’s nine retail insurance brokers to rebrand in the UK and has legally renamed as Acrisure UK Broking Limited. Acrisure is a leading global fintech platform with a suite of customised solutions across a range of financial services including insurance, reinsurance, cybersecurity and employee benefits.  

Acrisure has grown exponentially in the UK by buying nine retail insurance brokers, three MGAs and a Network in the last three years. Sutton Winson is the first to take on the Acrisure brand and the other UK businesses will follow over the course of 2025. Acrisure’s UK businesses work together to offer exceptional value and enhanced capabilities - combining deep industry expertise with innovative solutions tailored to support each individual client’s needs. As part of this expansion, a new website has been launched dedicated to the Acrisure retail broking business in the UK – www.acrisure.co.uk.  

Sally Swann, Managing Director of Acrisure UK Retail Broking in the South commented, “We are delighted to be the first retail broker to officially become Acrisure and while our name has changed, it will not affect the extraordinary value and service that our clients have come to expect from us. It is the same team, expertise and dedication that we will be providing to our longstanding clients across all our Corporate, Personal, Healthcare, High Net Worth, Commercial and Specialty sectors.” 

Mark McIlquham, UK CEO, Acrisure, says, “We acquired our first UK retail insurance broker in 2022 and ever since we have been building a community of brokers to service our incredible clients. Our UK presence has developed into a highly connected entity with a significant presence in Scotland, the North, Midlands and South. Sally leads our South platform and has shown her ability and commitment to growing the business in Acrisure’s UK environment.” 

Jason Howard, International President, Acrisure, says, “Our strategy of creating our business through the acquisition of like-minded brokers in the UK has been very successful thanks to Mark’s ability to match businesses with the same entrepreneurial DNA, combined with a huge potential for growth.” 

Acrisure recently announced that it is the official insurance partner of one of the most famous cricket teams in the world, Nottinghamshire County Cricket Club. They are now the proud shirt sponsor of the women’s team, The Blaze. The Fox Road stand at the iconic Trent Bridge Ground has been renamed the Acrisure stand. Acrisure has an established reputation for high-profile sports sponsorships in the U.S., including the Acrisure Stadium, home to the NFL’s Pittsburgh Steelers and the Acrisure Arena, hosting the Coachella Valley Firebirds.  

Acrisure recently moved its international headquarters to a new state-of-the-art office in London that is home to UK Retail Broking, Acrisure Reinsurance, London Wholesale, Corporate Advisory Services and Flux Syndicate 1985.  

About Acrisure 

Acrisure is a global fintech that combines cutting-edge technology with top-tier human expertise to connect clients with customized solutions in various sectors, including insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and more. Over the past eleven years, Acrisure has grown its revenue from US$ 38 million to nearly US$ 5 billion and now employs over 19,000 colleagues across 21 countries. And this is just the beginning. To learn more, visit Acrisure.com. 

For further information please contact Fleur Binyon, Acrisure +44 7917 935 626