There's a lot of upside when you have the right solutions for your life and business. Come along and we’ll show you on The Upsides Tour with Lionel Richie.
The Success Stories

Living Legend
Philanthropist
Dad-joke Enthusiast
Say hello to our brand ambassador, Lionel Richie
He’s a legendary singer songwriter, record producer, Grammy winner, recent Rock and Roll Hall of Fame inductee and, of course, a beloved television personality.
And we’re proud to have him as our Acrisure brand ambassador and guru of all things good. Lionel’s an innovator in life and music and now the perfect partner, here to spread the word about Acrisure. He knows that the right business and insurance solutions from Acrisure can help move you onward and upward.
The characters and stories are fictionalized but illustrate actual services and solutions made available to Acrisure clients. Lionel Richie, however, is very real.