Lionel
Richie: The
Upsides Tour

There's a lot of upside when you have the right solutions for your life and business. Come along and we’ll show you on The Upsides Tour with Lionel Richie.

Behind The
Scenes

And...ACTION! Let’s look behind the curtain on set at the filming of The Upsides Tour with Lionel Richie. See how he, through movie magic, rolls through the scenes on his baby grand always hitting his mark with a one liner and a wink.

Upsides tour-Hero6
Living Legend
Philanthropist
Dad-joke Enthusiast

Say hello to our brand ambassador,
Lionel Richie

He’s a legendary singer songwriter, record producer, Grammy winner, recent Rock and Roll Hall of Fame inductee and, of course, a beloved television personality.

And we’re proud to have him as our Acrisure brand ambassador and guru of all things good. Lionel’s an innovator in life and music and now the perfect partner, here to spread the word about Acrisure. He knows that the right business and insurance solutions from Acrisure can help move you onward and upward.

The characters and stories are fictionalized but illustrate actual services and solutions made available to Acrisure clients. Lionel Richie, however, is very real.